Production Package

Images are related to the content if they:

• directly support learning

• support presented content

• illustrate

• are not altered to distorts reality or to change the context.

Images are clear if:

• resized images keep the original size ratio to avoid a stretched look

• images are sharp; blurry photos that prevent the learner from understanding the information transmitted in them are not acceptable.

Images are in line with the ICRC's brand identity if:

• this photography guidance is followed (for questions concerning ICRC photos, contact your regional communication centre or the Geneva photo library).

Cropping tips:

• Avoid cropping whenever possible.

• If you crop, ensure the message in the photograph has not been altered.

• Never crop a photograph that serves as the main message, i.e. in a photo exhibition.

Thumbnail image (see the image below) tip:

• The thumbnail for the module should not have text to ease the translation process.