1. Participants are able to examine the opportunities and risks of sharing information publicly.

1.1. Participants are able to explain the role of the media in humanitarian crises and their interest in getting input from those directly involved in the response

• Interconnected world

• Instant sharing of information who is a trusted source?

• Power of images and influence

• Competition for headlines, digital media, social media

• Public scrutiny pressure for transparency, accountability

1.2. Participants are able to describe reasons to communicate publicly

• Access, security, acceptance, support (including financial)

• Raising awareness, influence, mobilize; call for action

• Management of perception and reputation

1.3. Participants are able to explain why it is important for effective communication to be clear about the organization that they work for and how this will affect their communication

• Guidance points for interviews with Media

• “Health Care in Danger, the responsibilities of health- care personnel” Media p. 94 & 95

1.4. Participants are able to explain the importance of principled and ethical communication and what risks there may be when these are not adhered to

• Principled & ethical communication

• ‘'Data dilemma'' -Link to module Data collection, analysis and sharing (discussion)

1.5. Participants are able to discuss their role and the need to prepare key messages when communicating with the media

Health Staff have a story to tell:

-->proximity with the people

Health Staff are experts:

--->trusted source of information, credibility

• Preparation is key: know your audience, your priorities and your messages.

• Humanity, empathy; always put people at the center of the story

• Respect dignity and privacy; always portray people in a dignified manner.

• Be cautious when using figures, check them thoroughly.

• Avoid assigning responsibilities, pointing fingers. No denunciation.

• Be to the point.

• Respect medical ethics.

• Follow the Guidelines (social media, image, data protection, etc.) and coordinate with Communication specialists.

2. Participants are able to discuss the relevance and benefits of active community engagement in acute and protracted crisis situations

2.1. Participants are able to describe different components of community engagement

• Defining community engagement

• Components of community engagement

  • Participation and feedback

  • Information as aid

  • Behaviour and social change components

2.2. Participants are able to explain in which ways community engagement supports affected communities and other actors involved in humanitarian interventions

• Leads to better, more effective programming and operations (Cooperative coordination, collaborative activities).

• Builds trust and acceptance

• Manages feedback and complaints, accountability to affected population

• Empowers people, builds community resilience and positive social change